While women do nearly half of the world’s farm work, women’s labor is traditionally and systemically undervalued. That’s why Jot has committed to making gender equity a top priority in our supply chain.
The ultimate goal is to empower women farmers.To help address the lack of opportunity for women growers, Jot has signed on with the Partnership for Gender Equity as a founding member of its Gender Equity Index, a first-of-its-kind industry tool for measuring gender equity at origin.
The ultimate goal of this effort will be to help identify and create new opportunities for empowering women coffee farmers through access to education, technology, and positions of leadership.
“The GEI will become a powerful tool for driving real change. As Peter Drucker once said, ‘If you can't measure it, you can't improve it.’” – Andrew Gordon, Jot Co-Founder and CEO
Jot is proud to announce that, as part of our commitment to gender equity, we have pledged to source over 50% of our beans from women-owned farms and cooperatives by the end of 2022, up from 40% in 2021.
Our 2021 limited releases, Wavelength, Daydream, and Encore, featured exquisite single-origin women-grown coffees from Nicaragua’s Finca La Virgen, Rwanda’s Abakundakawa women’s cooperative, and Guatemala’s CODECH women’s cooperative, and now, in both Original and Dark Ultra Coffee concentrates, you can taste the smooth-drinking richness of beans sourced from Colombia’s remarkable ASOPEP women’s cooperative.
Advancing gender equity is just one more way that Jot Ultra Coffee concentrate is working to unlock coffee’s pure potential.